Sony Alpha a7 III Full-Frame Mirrorless Vlogger Camera with 28-70mm OSS Lens Kit

Capture captivating moments with unmatched clarity

• Advanced 24.2MP back-illuminated 35mm full-frame image sensor with increased sensitivity, outstanding resolution, and 15 stops of dynamic range at low sensitivities for accurate colour reproduction
• Updated BIONZ X image processing system for shooting full-res images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images, or 40 uncompressed RAW images
• Shoots 4Kvi (3840x2160 pixels) video across the full width of the full-frame image sensor and oversamples data to produce incredibly detailed 4K video footage
• Records Full HD at 120fps at up to 100Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking
• Impressive ISO range of 100-51200 (expandable to ISO 50-204800 for still images) and an overall 1.5 stop improvement in image quality
• Outputs 14-bit RAW format even in silent and continuous shooting modes

Advanced auto focus and image stabilization

• 5-axis optical image stabilization system for a 5.0-step shutter speed advantage
• 4D FOCUS capabilities give the camera 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system that covers approximately 93% of the frame, ensuring reliable focusing and tracking
• Improved AF response and tracking allows almost 2x the focusing speed in low-light conditions and 2x the tracking speed compared to the previous model, so complex and unpredictable motion can be captured with more accuracy and precision
• Eye-AF feature is useful when the subject is turning around, looking down, or obstructed
• Multi-selector or "joystick" allows you to move focus points quickly, and touch focusing capability enables fingertip precision

Performance optics

• The included FE 28-70mm f/3.5-5.6 OSS standard zoom lens is designed for use with full-frame sensors, offering exceptional optical performance with the a7 III
• This compact, lightweight lens features ED and aspherical elements for reliably sharp and detailed images well suited to everyday shooting
• The 28-70mm focal range offers many commonly used focal lengths all in one lens, while the built-in Optical SteadyShot image stabilization helps reduce motion blur when shooting handheld

Shoot and share with confidence

• 3-inch 922K-dot tiltable LCD screen with touch control for easy framing
• XGA OLED Tru-Finder with approximately 2.3 million dots enables extremely accurate, true-to-life detail reproduction and eye-level framing
• Wi-Fi/flash sync terminal enables seamless file transfer to a smartphone, tablet, computer, or FTP server
• SuperSpeed USB Type-C (USB 3.1 Gen 1 compatible) offers flexibility in power supply and faster image transfers during tethered shooting
• Robust magnesium alloy body with dust- and moisture-resistant design so you can shoot outdoors without worry
• Long-lasting Z battery lets you shoot up to 710 images on a full charge

Other features you'll love

• Anti-flicker function allows the camera to automatically detect frequency of fluorescent or artificial lighting and time the shutter to minimize the lighting's effect on images
• Dual media slots include support in one slot for UHS-II type SD memory cards
• My Menu functionality allows up to 30 menu items to be registered for instant recall when needed
• 81 functions are assignable to 11 custom buttons so you can tailor the camera's shortcuts to your needs
• HLG (Hybrid Log-Gamma) picture profile supports an Instant HDR workflow, allowing HDR (HLG) compatible TVs to play back beautiful, true-to-life 4K HDR imagery
• S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording