Keep your customers informed and hold their attention with immersive digital signs
What is digital signage display?
Digital signage displays are the big, flat-screen solution that ensures you always have your customers’ attention. Using the same technology as TVs and computer monitors (but at a commercial grade), digital displays can be used for everything from displaying static content like a restaurant menu, to running promotional marketing videos.
These commercial displays offer wide viewing angles and big screens, so they can be seen from distances. Many are designed with ultra-thin bezels and factory-calibrated colour accuracy so they can be assembled together into a stunning video wall. Some run their own operating system for easier operation.
Different use cases for digital signage
Digital signage has replaced printed signs in many cases, and with good reason. Hook up a PC or media player and you can put virtually any content on a digital screen. It can be updated instantly, as needed. With a big, bright screen you can also count on getting the attention of customers.
Many businesses use LED display screens to show static information such as menu items and prices, and schedules. Digital signs can be used to showcase a product or service, including images, video and pricing. Those that support Bluetooth and beacons can even customize content based on nearby customers. In bars or restaurants they are often used to show televised sports, or to display art.
To really make a splash, daisy-chain multiple LED display screens to create a video wall that treats all those screens as one giant screen, synchronizing the video across them all.
Interactive digital signage
Interactive digital signage is a great option for applications where where you want customers or visitors to be engaged. These displays support touch input, so content can be swiped and selected, just like a tablet. Interactive digital signage is ideal for applications like museums and galleries.
Digital signage solutions
Digital signage solutions may look like a regular consumer-grade TV from a distance, but they are a commercial TV or monitor—and there are big differences.
The TV display is made to be viewed from wide angles, since customers might be moving throughout a store. Many digital signs support streaming content over Wi-Fi, or even Bluetooth updating, so no physical connection to a PC or media source is required. They are also designed to use less power, since many of these displays will be on for extended periods. Most can display a picture that is significantly brighter than a consumer TV. Some are optimized for daisy-chaining as part of a video wall.
And all commercial displays are built to withstand tougher conditions than a home TV set.