iPhone 8 introduced a wide range of compelling new features to the Apple phone

Key features of the iPhone 8

When Apple launched the new iPhone 8 alongside the iPhone X, the company introduced a new premium addition to its smartphone lineup that kept the look and ease of use customers loved. But despite a familiar appearance, the iPhone 8 introduced a wide range of compelling new features.

One of the big wins is the iPhone 8 waterproof rating, which is IP 67. That’s good enough to survive being submerged in a metre of water and makes the smartphone safe to use in rain and snow. The iPhone 8 specs are impressive on all fronts, including Apple’s powerful A11 Bionic processor and a Retina HD display. The camera is an advanced 12MP shooter with a quad LED True Tone flash, HDR support, Portrait Mode, 4K video shooting capability and support for augmented reality (AR) applications. Its stereo speakers are 25% louder than previous generations and offer deeper bass response. Storage options range from 64GB to 256GB, more than enough for all your music, photos, videos, and apps.

While the form factor stayed the same, the iPhone 8 is upgraded to an aluminum and glass design that supports wireless charging–a feature previous iPhones lacked. Buy iPhone 8 and you get a beautifully designed, technically advanced smartphone that also gives you all the benefits of iOS and the Apple App Store.

Choose from multiple iPhone 8 colours

When the iPhone 8 sale cycle first began, Apple offered three colours: Silver, Space Grey (which is essentially the iPhone 8 black version), and Gold. The lineup has since been expanded to include a stunning iPhone 8 red option. No matter what your preference, there’s an iPhone colour that will suit your style.

The perfect smartphone to have with you at all times

With the iPhone 8, Apple designed the perfect smartphone to have with you at all times.

It’s fast and powerful, able to run the latest versions of iOS, and all the great App Store apps from games to productivity software. All-day battery life means no worries when you’re nowhere near an electrical outlet. Its Retina HD display and stereo speakers make the iPhone 8 ideal for enjoying streaming video. The cameras take perfect shots whether you’re shooting portraits or taking a selfie. The glass and aluminum case looks makes it look and feel like a premium device.

And the iPhone 8 waterproof design means it’s perfect for Canadian weather, with no worries about using it in April showers or December flurries.