REATHLETE

"ReAthlete was created as a pragmatic solution to a real-world problem: somatic pain. Owners Ziv and Shahar experienced first-hand the deleterious effects chronic pain and limited mobility can have on their quality of life. As an avid basketball player, Ziv suffered from intense knee and back pain, while Shahar frequently experienced pain and limited mobility keeping up with his two daughters. They were determined to find a solution. During their research, they were surprised to find that they were not alone – over half of the U.S. population suffers from some form of somatic pain. Most of these cases are attributed to stress, lack of exercise, and obesity. Even more shocking is that a majority of pain is treated with medication – addressing the symptoms NOT the source. Ziv and Shahar resolved to develop products that not only treat pain symptoms, but to also create a movement-centric culture that inspires everyone to make their health a priority. We would never passively neglect our car, phone or computer, so why are we inattentive to our bodies? ReAthlete is the healthy and natural alternative to a better quality of life. Treat your body with the best, and experience the ReAthlete difference."