At Best Buy Canada, we constantly aim to improve our customers' shopping experiences by leveraging emerging technologies. One such technology is Large Language Models (LLM) and generative Artificial Intelligence (AI), which we have started using to create a selection of engaging pieces of content to enhance our customers’ online shopping journeys.

This policy outlines why and where we currently use generative AI on our website, and what parameters we’ve put into place to ensure we engage with AI in an ethical and responsible way.

We are using AI-generated content to enhance your online shopping experience with informative and relevant information about technology and electronics. As we all know, technology moves fast. We have teams of talented experts looking at the industry and all of the incredible products being created. Where AI comes in is in helping us keep you informed about technology products in a way that is timely and helpful.

Right now, we leverage AI-generated content to help create blog posts, helpful articles that explain product category assortments, and overviews of products sold by our Marketplace seller partners.

We’ve designed an online experience where it will always be clear if content was generated by an AI tool. For example, if a blog post was created with the help of generative AI, the author of the article will be listed as “Best Buy (assisted with AI)”.

While AI technology helps us generate content, there may be instances when the information the AI tool provides is not entirely accurate. AI-generated content is largely based on patterns, trends, and information that is available at the time it is generated. It is important to us that we provide you with the best content we can, so we think it is necessary for our amazing team of writers and editors to review, fact-check, and revise any AI-generated content before we publish it on our site. We still cannot guarantee exact precision, but we think our process is as reliable as possible.

We do not use generative AI to process any payment information, personal details, or any other identifiable data.

We ensure that all AI-generated content is compliant with our Privacy Policy and all applicable local, national, and international laws and regulations. We use anonymized, public, aggregate data to generate content, and we never use personally identifiable information in any of the AI-generated content we publish.

Best Buy Canada acknowledges that the use of generative AI brings with it ethical concerns relating to both customer and employee experiences. We keep these considerations top of mind while adhering to the following principles:

• Thoughtful usage: We believe that generative AI can enhance our customer experience through engaging and relevant content. We also foresee potential efficiencies of using generative AI in the workplace, leading to our team members approaching their work differently, including more productively, more creatively, and more strategically.
• Internal guidelines: We will consistently evaluate and enhance our use of AI tools to ensure it aligns with our values and meets the needs of our customers and employees.
• Transparency: We will maintain transparency about our decision-making process and communicate openly with our customers and employees about the how and why of our AI usage.

This policy will be periodically reviewed and updated to reflect the changing technological landscape and to remain compliant with all relevant laws and regulations.